The better alternative

The better alternative

Each Erase Your Face cloth replaces over 500 disposable wipes! Make the switch - the planet will thank you.

Visit EYF

The brightest ideas in beauty & wellness

We innovate premium, affordable personal care brands and share them with the world.

Uniting people, passion & products

Uniting people, passion & products

We carry over 5,000 beauty & wellness products and it all started with a bar of soap in 1969.

Get to know us

Our brands

HAPPY WORDS FROM HAPPY CUSTOMERS

Best soap I’ve ever used on my face. Uniquely heavenly.

JT, happy customer